The Lighthouse Bali

Creative direction of a sensitive, narrative-led visual campaign communicating trauma-informed recovery programmes through clear, considered storytelling and brand-aligned visual language.

The Lighthouse Bali

Project: Trauma Programme & Tailor-Made Recovery Programme — Visual Advertisement

Project Type: Branded visual campaign

Years: September 2020; August 2023

Location: Bali, Indonesia

Role & Creative Contribution

Role: Creative Director

Focus: Concept development, narrative structure, visual flow, direction and voice-over content

I led the creative direction of a visual advertisement designed to communicate the ethos, care pathways and therapeutic approach of The Lighthouse Bali. My role focused on shaping a clear, sensitive narrative that balanced emotional clarity with discretion, ensuring the work was informative, accessible and aligned with the organisation’s values.

Programme Context

The visual content was created to introduce The Lighthouse Bali’s trauma-informed and tailor-made recovery programmes, supporting communication around residential treatment, therapeutic processes and holistic care approaches for adult clients.

Delivery & Format

Output: Branded video content

Format: Public-facing digital campaign

Collaboration

Client: The Lighthouse Bali

Creative Collaboration: KamaStory; Ruba Creative